Workers at a Wiltshire truck stop are spending February encouraging lorry drivers to make healthier food choices, with a new campaign aimed at improving heart health. The initiative is running at a truck stop near junction 17 of the M4 and ties in with Valentine’s Day.

The month-long scheme, titled “Love Your Hearts”, focuses on increasing the amount of plant-based foods drivers eat each week. Rather than urging people to cut out treats, staff are promoting simple additions — such as adding nuts to breakfast, varying daily fruit choices, or including extra vegetables with meals — with the aim of reaching 30 different plant foods over the course of a week.

One staff member involved in developing the campaign said long hours spent sitting in a cab can leave drivers more at risk of health problems. The focus is on improving gut health, which can help reduce inflammation and potentially lower the risk of heart disease.

A regular HGV driver said it can be challenging to find affordable, healthy options while on the road, particularly at motorway services where fast food is often the main choice. Staff at the site said the stop offers around 160 overnight parking spaces and aims to provide drivers with a proper meal, a warm welcome and a comfortable place to rest.