Young people from Generation Z could help address the ongoing shortage of commercial drivers, according to new research highlighting their growing interest in technology-enabled transport roles. The study found that many people aged between 16 and 25 are open to careers in driving, particularly when modern technology plays a central role in the job.

More than half of those surveyed said they would like to work in positions that involve artificial intelligence or advanced digital systems. Around 58% said a driving career appealed to them, with flexible schedules, the ability to work independently and avoiding a traditional office environment among the main attractions.

However, the research also showed that younger workers have higher expectations when considering this type of career. About one in four respondents said they would be more likely to choose commercial driving if the role included emerging technologies such as AI-powered tools or autonomous vehicle systems. Despite this interest, misconceptions about the job remain common, with many respondents believing the work involves long hours or lacks variety.

Industry experts say the sector needs to reshape how these careers are presented to younger generations. Modern fleets increasingly rely on digital systems and automation that reduce paperwork and improve efficiency for drivers. By highlighting these technological advances and presenting drivers as skilled professionals operating connected systems, companies hope to attract a new generation of tech-savvy workers to keep transport networks running.