Amazon is doubling down on its investment in artificial intelligence, using the technology to enhance customer experiences and support its ambition to become net zero by 2040. CEO Andy Jassy described AI advancements as transformative, noting that innovations like generative AI are reshaping what’s possible for both consumers and businesses.

With over two decades of AI experience, Amazon has long embedded machine learning into its operations. Initiatives like Amazon Science were launched to develop solutions that enhance user experiences, solve operational challenges, and work alongside engineering teams. Notably, voice assistant Alexa, introduced in 2014, continues to evolve through natural language processing.

Sustainability is also a major focus of Amazon’s AI strategy. By leveraging AI, the company is optimising warehouse operations, forecasting demand, improving packaging efficiency, and managing carbon emissions more effectively. According to Chief Sustainability Officer Kara Hurst, AI is helping to drive improvements in energy and water usage across Amazon’s facilities, marking just the beginning of its role in environmental efforts.

The launch of Amazon Nova, a suite of next-generation AI models, marks a new chapter. Designed to process text, images, and video, Nova supports a range of content creation needs. SVP Rohit Prasad said it addresses key developer challenges and delivers improved speed, personalisation, and cost efficiency across multiple platforms.